Cordials for Kids: the bizarre story of alcoholic drinks that were given to minors to whet their appetite.

We know that in the 1960s and 1970s certain products, namely cigarettes, were often unabashedly sold as something nearly harmless, if not beneficial for conditions like asthma. But who would have guessed that booze, like beer and sweet wine, were sometimes marketed as ideal for children for nutritional and dietary reasons. Two drinks, Quina Santa Catalina, and Kina San Clemente, were sweet wine cordials and particularly famous for this purpose. But they weren’t the only ones. Listen and discover more about this mind-boggling publicity campaign. 

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